We had the pleasure of participating in Beauty in the Box, an event organized by Beauty Cluster that brings together key professionals from the sector to reflect on value, creativity, and efficiency across the entire beauty value chain.
At Sampling Innovations Europe, we took part as sponsors, and our CEO, Jordi Calduch Laporta, also joined as a speaker, sharing his perspective on an increasingly relevant topic: the relationship between sustainability and consumer experience.
During his presentation, he explained how sampling is evolving towards more responsible models, capable of reducing environmental impact without sacrificing effectiveness or emotional connection with the user—an essential balance for the present and future of the industry.
The event also provided an excellent opportunity to exchange ideas, create synergies, and strengthen relationships with other industry professionals, reinforcing a shared commitment to continue driving innovation across the entire value chain.
