{"id":7776,"date":"2026-10-15T13:15:46","date_gmt":"2026-10-15T13:15:46","guid":{"rendered":"https:\/\/sampling-innovations.com\/?p=7776"},"modified":"2026-10-15T13:34:17","modified_gmt":"2026-10-15T13:34:17","slug":"por-que-el-sampling-esta-ganando-protagonismo-en-perfumeria","status":"publish","type":"post","link":"https:\/\/sampling-innovations.com\/en\/por-que-el-sampling-esta-ganando-protagonismo-en-perfumeria\/","title":{"rendered":"Por qu\u00e9 el sampling est\u00e1 ganando protagonismo en perfumer\u00eda"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">Seg\u00fan el informe de tendencias 2026 de <a href=\"https:\/\/beautycluster.es\/\">Beauty Cluster<\/a>, los mini perfumes est\u00e1n creciendo un 35,3 %, impulsados por el inter\u00e9s de los consumidores por experimentar, coleccionar y acceder a fragancias premium en formatos m\u00e1s asequibles.<\/p>\n<p data-pm-slice=\"1 1 []\">\n<p>M\u00e1s all\u00e1 del formato, esta tendencia refleja un cambio en los h\u00e1bitos de consumo: el descubrimiento se est\u00e1 convirtiendo en una parte esencial de la experiencia de compra en perfumer\u00eda.<\/p>\n<p>&nbsp;<\/p>\n<p>En una categor\u00eda tan sensorial, probar una fragancia, descubrir c\u00f3mo evoluciona sobre la piel o combinarla con otras puede ser clave en la decisi\u00f3n de compra.<\/p>\n<p>&nbsp;<\/p>\n<p>En este contexto, el sampling adquiere un papel estrat\u00e9gico, no solo como herramienta promocional, sino como una forma de acercar las fragancias al consumidor y enriquecer la experiencia de marca.<\/p>\n<p>&nbsp;<\/p>\n<p>Soluciones como los discovery sets permiten explorar diferentes fragancias, descubrir nuevas favoritas y presentar el portfolio de una marca de una forma m\u00e1s experiencial.<\/p>\n<p>&nbsp;<\/p>\n<p data-pm-slice=\"1 1 []\">En Sampling Innovations ofrecemos diferentes soluciones de sampling para perfumer\u00eda, desde viales hasta discovery sets personalizados, adaptados a las necesidades de cada marca.<\/p>","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan el informe de tendencias 2026 de Beauty Cluster, los mini perfumes est\u00e1n creciendo un 35,3 %, impulsados por el inter\u00e9s de los consumidores por experimentar, coleccionar y acceder a fragancias premium en formatos m\u00e1s asequibles. M\u00e1s all\u00e1 del formato, esta tendencia refleja un cambio en los h\u00e1bitos de consumo: el descubrimiento se est\u00e1 convirtiendo [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-7776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concepto-y-tendencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por qu\u00e9 el sampling est\u00e1 ganando protagonismo en perfumer\u00eda - Sampling Innovations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sampling-innovations.com\/en\/por-que-el-sampling-esta-ganando-protagonismo-en-perfumeria\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 el sampling est\u00e1 ganando protagonismo en perfumer\u00eda - Sampling Innovations\" \/>\n<meta property=\"og:description\" content=\"Seg\u00fan el informe de tendencias 2026 de Beauty Cluster, los mini perfumes est\u00e1n creciendo un 35,3 %, impulsados por el inter\u00e9s de los consumidores por experimentar, coleccionar y acceder a fragancias premium en formatos m\u00e1s asequibles. M\u00e1s all\u00e1 del formato, esta tendencia refleja un cambio en los h\u00e1bitos de consumo: el descubrimiento se est\u00e1 convirtiendo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sampling-innovations.com\/en\/por-que-el-sampling-esta-ganando-protagonismo-en-perfumeria\/\" \/>\n<meta property=\"og:site_name\" content=\"Sampling Innovations\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-15T13:15:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-15T13:34:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sampling-innovations.com\/wp-content\/uploads\/2026\/10\/Banner-Vials-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Judith Vidal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Judith Vidal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sampling-innovations.com\\\/por-que-el-sampling-esta-ganando-protagonismo-en-perfumeria\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sampling-innovations.com\\\/por-que-el-sampling-esta-ganando-protagonismo-en-perfumeria\\\/\"},\"author\":{\"name\":\"Judith Vidal\",\"@id\":\"https:\\\/\\\/sampling-innovations.com\\\/#\\\/schema\\\/person\\\/9d9045ee5b26d87e44091561944d3437\"},\"headline\":\"Por qu\u00e9 el sampling est\u00e1 ganando protagonismo en perfumer\u00eda\",\"datePublished\":\"2026-10-15T13:15:46+00:00\",\"dateModified\":\"2026-10-15T13:34:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sampling-innovations.com\\\/por-que-el-sampling-esta-ganando-protagonismo-en-perfumeria\\\/\"},\"wordCount\":193,\"publisher\":{\"@id\":\"https:\\\/\\\/sampling-innovations.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/sampling-innovations.com\\\/por-que-el-sampling-esta-ganando-protagonismo-en-perfumeria\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sampling-innovations.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Banner-Vials-1.jpg\",\"articleSection\":[\"Concepto y tendencias\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sampling-innovations.com\\\/por-que-el-sampling-esta-ganando-protagonismo-en-perfumeria\\\/\",\"url\":\"https:\\\/\\\/sampling-innovations.com\\\/por-que-el-sampling-esta-ganando-protagonismo-en-perfumeria\\\/\",\"name\":\"Por qu\u00e9 el sampling est\u00e1 ganando protagonismo en perfumer\u00eda - 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