You’re probably here because you’re considering using single-dose packaging to distribute your perfume or cosmetic products.
If you’re thinking about using sachets, we propose you go one step further and distribute your product samples in a way that also serves to inform your customer of their benefits, advantages and, ultimately, explains why they should buy your products. The magazine sachet is one of the best sampling solutions for achieving this. Find out more below!
What is the magazine sachet?
The magazine sachet is a form of traditional sachet, which, as you well know, is one of the most widely used forms of packaging for the distribution of single-dose products in the cosmetics and beauty world.
It consists of a small sealed envelope or bag that preserves and protects the product inside. This is precisely what makes it the perfect option for brands like yours to promote their products, either at the point of sale or anywhere else.
However, the magazine Sachet goes one step further. Its format is very similar to the brochure sachet, with the difference that it is included in a magazine. That characteristic is what makes it one of the perfect models to present, for example, new products or new cosmetic brands.
The advantages of the magazine sachet
It is proven that a customer better retains information about a brand or product if they’ve tried the product itself. For this reason, we at Sampling Innovations believe the magazine sachet to be one of the best advertising solutions for positioning your beauty product in the mind of the end user.
The sachet format makes your product perfect for day-to-day use, as it can be carried in a purse, pocket or backpack. And, there’s no doubt that your customer will read everything included in the magazine, both when they receive the product and when they use it, which means they’re more likely to retain your message.