A small sample can make a big difference to the success of a brand. Vials are a prime example of how a company can position its product in the mind of the consumer.

The advantages of vials

How many times have you received a vial of a fragrance or essential oil which you’ve then ended up buying, simply because you liked the product inside? This has probably happened to you more than once or twice. Well, this is precisely one of the key advantages to using vials for your samples: they encourage the consumer to take an interest in your product, which often leads to them purchasing it. That's what we do at Sampling Innovations: we help you position your brand through free samples distributed in vial format, either glass or plastic. Currently, brand competition is so high that many brands are seeking to get closer to their consumer. And what better way to let customers know about your product, than by allowing them to use and try products that perhaps they would not have otherwise. The best way to do this is by approaching the consumer or potential customer at the point of sale, where the brand can offer the opportunity to discover all the different types of oils, serums, and perfumes they manufacture. This work is not in vain; studies show that consumers have a great perception of the products they test in vials. And, it's possible to market a wide variety of products in this way because, for example, not only do we manufacture vials for perfumes, but we also offer the opportunity to create custom kits using this type of sample. Therefore, you could create a kit including vials of perfume and serum, among other products related to your brand that you wish to position alongside this range in the market. "And, what about the cost?", you may ask. Well, you should know that both glass and plastic vials are one of the most cost-effective options for promoting your products and your business. In addition to vials, we also produce cardboard inserts, which help you to better communicate and promote your product, and therefore to reach your consumer more effectively. So, you'll have everything you need for an effective promo campaign!

Types of vial

Vials are the classic choice for many fragrance brands. However, even though it may be the most well-known and popular option in the perfume sector, the truth is that vial samples can also be used to promote other products, such as essential oils or serums. Specifically, the vials we produce are made of glass or PET, and they're available in a wide variety of sizes and designs, so they can adapt perfectly to whatever your customer is looking for, or whatever your brand needs. Fragrance vials are supplied with a spray pump. However, if the vial is to be used for another type of liquid content, it can also be used with a lotion pump, an eyedropper, or simply a stopper. Plastic vials are usually very useful for delivering serum-type cosmetic material, while glass vials are more successful among perfume brands. We can customise the final packaging in multiple ways: in a kit with a promotional flyer, in a box, or as a gift set. We offer a solution for every need, according to the requirements of each brand. In short, this is a very attractive solution to bring your brand closer to the consumer, and to double your chances of attracting new customers. So, tell us what you need and let us take care of the rest.