On November 4th in Paris, the Fragrance Innovation Summit gathered industry experts and professionals to delve into the trends, technological advancements, and developments shaping the world of perfumery.
Philippe Ughetto, representing Fragrance Foundation France, kicked off the event with an opening speech focusing on the importance of innovation benefiting both consumers and the planet.
Exploring the New Role of Samples in the Post-Pandemic Era
Céline Boix, Sales and Communications Director of Sampling Innovations, presented "Comment Promouvoir le test parfum dans l’environnement de vente au détail post covid?" (How to promote fragrance testing in the post-COVID retail environment). Her talk was about the changing role of fragrance samples and their shift towards sustainability.
From Traditional Practices to Sustainable Transformation
Celine’s presentation highlighted how before the pandemic, consumers often based their buying decisions on touching and smelling products in stores. However, COVID-19 drastically changed these habits, leading consumers to favour online shopping for convenience and safety.
She emphasized the rising demand for products promoting health, wellness, and environmental responsibility, noting how sustainability has become a crucial factor in consumer choices.
Sampling Innovations' Innovative Solution: Ticket Scent®
In response to these shifts, Sampling Innovations Europe introduced a groundbreaking solution -Ticket Scent®. This system dispenses individual scented labels, providing a hygienic and eco-friendly fragrance sampling experience at retail locations.
The Ticket Scent® stands out for its reusability—able to be opened and closed multiple times.
Weighing less than 1 gram, this solution has minimal carbon footprint impact, marking a significant advancement in fragrance sampling.
The Fragrance Innovation Summit covered various professional talks, including the importance of innovation, sustainability, and meeting customer needs as pivotal elements for success in the fragrance industry.
*Ticket Scent® is a technology developed and produced by Adhespack, officially distributed by Sampling Innovations in Spain and the United Kingdom.